YES Chef is recognized as one of the leading ready brands in major Coles stores.

Seed Creative was granted full creative freedom in the branding and sleeve design. The only things that were provided was the name and to use colours gold and blue. The brand's objective is to embody high-end chef-quality meals while creating a restaurant-like ambiance across its range.

The tagline "I want that meal ready in 3 minutes" not only captures the call of head chefs to their teams but also accurately reflects the microwave heating time required for the meals. Yes Chef has now branched out to air fry meal segment which takes them up a notch on quality of crispiness and convenience. They have also released family sized trays that can be placed in the oven and then ready for the whole family dinner all in one tray helping with convenience of preparation, shopping for ingredients and less dishes to clean saving the consumer time and money of what could have been spent on ingredients that don't get used.

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yeschefmeals.com.au