YES Chef is recognized as one of the leading ready brands in major Coles stores.

Seed Creative granted full creative freedom in branding and sleeve design. The brand's objective is to embody high-end chef-quality meals while creating a restaurant-like ambiance across its range.

The tagline "I want that meal ready in 3 minutes" not only captures the call of head chefs to their teams but also accurately reflects the microwave heating time required for the meals. The brand intends to expand its offerings gradually, introducing a variety of meal formats, from single servings to dinners for two, so please stay tuned for updates.