Vault Skin Science, a new cosmetic skin care product that is unisex, wanted to launch its brand with a clean and modern aesthetic that would be recognizable across all of the company's products.

 

Seed creative developed a brand identity that revolved around the word vault and used two first letters of the company name as simple shapes to represent male and female. The resulting design was kept clean, sharp, and stylish with white, black, and silver being used as the primary colors. The design needed to be applied to a variety of sizes and shapes of bottles in order to clearly convey the brand message, so it needed to be both clear and sharp enough for people to read at different sizes.