Struktis approached seed creative to rebrand the company and give it a refresh. The company wanted it to still relate to the old brand in someway.
So what we did at seed creative, we kept the design clean and structured just like steel. We used the 'I' from the word Struktis and created a geometrical, structural logo that creates the letter S in the negative space. This helps the icon tie in with the type face used.
The colours used reference it back to the steel of the greys and reflections of blue.
Work we completed: