Struktis approached seed creative to rebrand the company and give it a refresh. The company wanted it to still relate to the old brand in someway.

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So what we did at seed creative, we kept the design clean and structured just like steel. We used the 'I' from the word Struktis and created a geometrical, structural logo that creates the letter S in the negative space. This helps the icon tie in with the type face used.

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The colours used reference it back to the steel of the greys and reflections of blue.