The new brand of ready meals Easy Eats is here!

 

The team at Fast Fuel approached Seed Creative to create a brand and meals sleeve that would be part of the mid range of ready meals on supermarket shelves. At Seed Creative, our main goal was to keep the brand clean and simple so it didn't clash with the imagery of the meals as they are the main focus. The use of color has a youthful feel and elements are reflected from the logo with in the design of the meals sleeve with the emphasis on using a vibrant pink which plays a major design element.

 

The final design works hand in hand with the presentation of the food in its tray with its sleeve and is a standout on supermarket shelves.