The JL Healthy habits philosophy is all about providing consumers with healthy, great tasting options and making a positive impact on people to live a healthier lifestyle.

With the help of their very own nutritionist they have developed a range of products that are all-natural, nutritionally balanced with specific health objectives, and full of both fresh and quality ingredients.

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JL Healthy habits approached seed creative to develop the brand that could be seen across multiply products.

The use of bright colours was a representation of the fresh ingredients as all fruit and veg when put together is bright, vibrant and full of energy.

The use of the wave as a shape on the labels and design is the a representation on the word vibes, a reflections of vibrations of energy.

The bright energised colours help complement the bright juices and shots, making it a standout on the store shelves and so it can been seen everywhere.