The sleeve design we created for Bass Strait Direct incorporates their current logo and uses a stamp icon throughout the design, giving it a stamp of approval. To showcase each fish/seafood product, we have included images of the actual animal, as the flesh may look different from the whole fish. This not only educates customers on what the fish looks like, but also makes the design more eye-catching. The fish wrap around the sleeve to accommodate their size, and the dark background helps the fish pop out and stand out from other products in the fridge. This design highlights exactly what the customer is buying, making it more convenient for those who are unable to visit the Bass Strait Direct store.

Work we completed:

Packaging Design | Print